White paper: IBM Technical Strategy for Social Business
Understand the technology behind IBM’s social business
People don’t do business with companies. People do business with people.
Companies who have successfully embedded social technologies in their organizations and in their corporate culture are referred to as a Social Business by IBM.
It boils down to exploiting a set of innovations in social technologies to drive greater operational effectiveness, deepen relationships with customers, and optimize the workforce. If you want to understand the technical underpinnings, then this white paper is highly recommendable (Note – when clicking the link below, you need to expand the attachment section to download the pdf):
The attached white paper from the above link, is an overview of the two main components that make up IBM’s technical strategy for social business — the Social Business Framework and the Social Business Toolkit. It covers the social capabilities that are being developed for the Framework as well as the standards-based mechanisms the Toolkit provides for integrating with the Framework.
The technology innovation described in the white paper is being embedded in many of IBM’s products. Moreover you can use some of these technologies already today to build your own social applications.